Title - Reason why for specific desires met Tags - influentialwritingspecificdesiresmet
Desires met is about the general, broad emotional desires of people that we need to fulfil. Specific desires is about fulfiling desires specific to the people you are trying to influence, which are different for everybody.
Most people dedicate too much energy to influencing and too little to understanding their clients or ideal clients. Problem is, without a deep understanding of what makes your ideal client tick, you are playing blind archery.
So, to meet specific desires, create a detailed profile of the people you are attempting to influence.
When you create this profile, imagine following them around for a month, living in their house, overhearing their conversations, and taking notes on it all.
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop