Title - Tags - influentialwriting
4 essential results you must achieve to wield influence over your market:
- they must be fascinated with you fascination
- they must feel they share common values with you commonvalues
- they must believe you care about them showyoucare
- they must get value (as they see it) from the relationship they believe they have with you
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop.