Title - Stories - not facts - are influential Tags - influentialwritingmentalimprint
Most marketer’s use fact and “teaching” to influence.
This doesn’t work.
To influence, you need your ideas to stick in the person’s mind.
Facts and teaching don’t do that.
Stories do.
They are a vehicle you can use to imprint in people’s minds what you are about, how they should think about you, how they should connect with you and what they should say about you.
By doing us - by imprinting ideas in their mind - you build permanent, solid ground to build on and continue building on, so you never have to start from scratch to influence someone.
It’s also important to understand that stories tend to stick whether you want them to or not - so you must use them with care; deliberately and with strategic purpose (#influentialwritingpurpose)
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop.